Magicalia × E-Commerce Connect See what your customers really say about your brand — free preview. Apply →
Conversation Intelligence Platform

the magic behind every conversation.

We turn your real support conversations into clear priorities, with an owner and an impact metric, ready to execute. In weeks, not quarters.

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Priorities with an owner and a metric, ready to execute.

No replatformingWorks with the systems you already have.
Executive-readyClear priorities, owners and measurable outcomes.
From insight to actionBuilt to track what changed and what improved.

You don’t have an insights problem. You have an execution problem.

Support holds the truth about product gaps, friction, churn risk and opportunities. The problem has never been collecting data, but extracting it and turning it into action that gets executed and measured.

The platform

One platform, two products.

Insights reveals the intelligence and turns it into decisions. Engage deploys it into the conversation and turns support into a revenue channel.

01
Conversation
→
02
Intelligence
→
03
Decision
→
04
Engagement
→
05
Revenue
Insights · 01–03 Engage · 04–05
Magicaliathis week
“Checkout fails on mobile…”
“I can’t find my invoice”
Ticket #4821: slow refund
+ 3,997 conversations
IA
Fix mobile checkout
@producto−18% drop-off
Automate invoices
@soporte−40% tickets
Speed up refunds
@ops+0.4 CSAT
From 4,000 conversations to 3 decisions.
Insights · Land

Turns conversations into decisions.

Ingests tickets, chats, calls and emails. Surfaces patterns, Voice of Customer and priorities with an owner and a metric. One-off diagnostic or continuous monitoring.

  • Signal detection in days, not months
  • Continuous customer research, no slow surveys
  • Priorities with an owner, not reports that gather dust
  • No replatforming: works with what you already have
Engage · Expand

Deploys AI into the conversation.

AI handles, guides and resolves, with a human orchestration layer that ensures reliability and control. Support stops being a cost and becomes a revenue channel.

  • Lower cost: AI handles routine volume
  • Revenue in the conversation: recommends and guides to more value
  • Brand-safe AI: human in the loop by design
  • Omnichannel: voice, chat, email and messaging in one layer
Autonomy AutonomousAssistedEscalation
Human in the loop is not a safety net. It is the design principle.
What you get

What you get each cycle.

Every analysis ends the same way: material ready for leadership to decide and teams to execute.

01

Executive summary

What’s happening, what matters and what to do next.

02

Top volume drivers

The themes generating the most contacts, with their root causes.

03

Opportunity backlog

Ranked by impact × effort.

04

Recommended interventions

Product, policy, process and messaging.

05

Measurement plan

Baseline + target KPIs + review cadence.

The intelligence you need already exists. It’s in every conversation.

Magicalia makes it readable.

Timeline

Time to value.

WEEK 1 & 2

Baseline

Baseline, top drivers and the first priority list.

WEEK 3 & 4

Prioritized backlog

Validated root causes, prioritized backlog and a measurement plan.

ONGOING

Always current

Continuous updates as new conversations come in.

First insights within 48 to 72 hours of receiving the data.
Capabilities

Everything a serious CX team needs.

Built for the real volume of a support operation, with the rigor leadership expects.

Omnichannel listening

Voice, chat, email and tickets unified and transcribed automatically.

Impact-based prioritization

Not everything matters equally. Magicalia ranks by business impact and feasibility.

Decisions with an owner

Every finding is assigned to product, ops, CX or revenue, with its tracking metric.

Tracking metrics

Before and after. We measure whether the decision worked.

Hidden patterns

Detects weak signals no human would catch across thousands of cases.

Data in the EU

PII removed at source, processed in the European Union, never used to train models.

The differentiator

Insights that don’t move metrics are just expensive opinions.

That’s why Magicalia doesn’t stop at the finding. It closes the loop, from priority to measured result.

Prioritize
Opportunities by impact and feasibility.
Assign
A clear owner: product, ops, CX or revenue.
Track
Real implementation progress.
Measure
The result before and after.
So you can answer, at any time: “What did we implement, and what changed?”
No integration

No need to integrate with anything.

Magicalia works with the conversations you already have. No replatforming, no replacing systems, no IT project. You send us your tickets, chats, emails or transcripts (as CSV, JSON or an export from your helpdesk) and you get the first findings in 48 to 72 hours.

No replatforming
Works with what you already have
First insights in 48 to 72 h
FAQ

Questions? We’ve got answers.

No. No replatforming or replacing anything. We work with exports from what you already use: CSV, JSON, API or the standard outputs from your helpdesk.
No. A dashboard shows you what happened; you decide what to do. Magicalia delivers priorities with an owner and a metric, and tracks implementation through to the result. Insights that don’t move metrics are just expensive opinions.
Tickets, chats, emails and call transcripts, as CSV, JSON, API or standard exports. PII is removed at source and all processing happens in the European Union.
With before/after metrics: volume by category, repeat contacts, handle-time proxies, CSAT, escalation rates and retention signals when available.
Original files are not stored: they’re processed and deleted. PII is anonymized at source, processing happens in the EU, a DPA is available to sign, and your data is never used to train any model.
Start today

Turn your conversations into decisions.

Let Magicalia listen to your conversations and hand back the few things that truly matter this week, each with an owner and a metric.

Request demo →
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